A 65-year institution with a Hall of Fame nobody could find and a store that hadn't been touched in a decade.

CBA Website

CBA Instagram

Retail Strategy

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Brand Partnerships

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Content Production

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Web Design & Development

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Alumni Platform

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Documentary Film

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Physical Installation

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Video

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Christian Brothers Academy is one of New Jersey's most respected Catholic preparatory schools — founded in 1961, with a deep alumni network and a legacy worth celebrating. But the infrastructure to celebrate it simply didn't exist. The alumni program operated mostly on paper. The store was outdated and underperforming. The Hall of Fame had no digital presence. There was nothing connecting graduates back to the institution they came from.

Player/Coach founder Andrew Stadelberger is a CBA alumnus. We came into this engagement with real personal investment — and no interest in doing it halfway.

Retail Strategy

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Brand Partnerships

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Content Production

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Web Design & Development

|

Alumni Platform

|

Documentary Film

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Physical Installation

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Video

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We started at the foundation. Andrew was physically in the store — building shelves, rethinking the floor plan, studying how high-performing retail spaces actually operate. We applied that research and rebuilt the store around it. Then we pitched and closed a co-branded partnership with Faherty Clothing, giving CBA its own dedicated Faherty line. We brought in Brooks Brothers and Peter Millar. The store became something alumni were proud of. Sales followed.

On the digital side, we built cbalincroftalumni.com — a full platform with a Hall of Fame, 65th Anniversary Gala hub, alumni calendar, interactive campus map, and a live store. Andrew personally filmed video for every Hall of Fame inductee. Each one has their own page.

Then we brought it into the physical space: a Hall of Fame wall installed in the school hallway, each inductee marked with a QR code linking directly to their profile online. We also produced a 15-minute documentary for the 65th anniversary, which premiered at Shadowbrook in March 2025.

This is the kind of work that's hard to categorize — part retail strategy, part digital architecture, part content production, part institutional storytelling. That's exactly the kind of work we do best.