How Do You Turn a 65-Year-Old All-Boys School into the Most Connected Alumni Network in New Jersey?

CBA Website

CBA Instagram

Retail Strategy

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Brand Partnerships

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Content Production

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Web Design & Development

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Alumni Platform

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Documentary Film

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Physical Installation

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Video

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Christian Brothers Academy had legacy, loyalty, and graduateswho’d run through walls for the place. What it didn’t have was infrastructure. Alumni Association and School Marketing operated as separate planets. The alumni Instagram had zero followers. There was no video storytelling, no unified brand voice, and no way to convert decades of goodwill into measurable engagement.

Retail Strategy

|

Brand Partnerships

|

Content Production

|

Web Design & Development

|

Alumni Platform

|

Documentary Film

|

Physical Installation

|

Video

|

Text reading 'What We Did' in fancy font on a black background.

The Play: Stop marketing a school. Start running a cultural franchise.

We treated CBA’s alumni operation the way a production company treats an IP. Hall of Fame Night became a premiere. Five cinematic inductee packages, a QR-coded Hall of Fame wall, and the evening shot like a Netflix doc. Two hundred and thirty attendees. Second-highest-revenue event in school history. Whackers & Hackers: sold out. Coach Haze Game: sold out. NYC happy hours pulled 70 to 90 alumni per event. A 65th anniversary documentary gave the school its first flagship content. Instagram went from zero to 550+ followers.

Results: $380K+ in directly attributable revenue: events ($195K), alumni store ($185K), Day of Service ($15K+). Every ticketed event sold out. A permanent QR-coded Hall of Fame wall installed in the school.

“It was like a Hollywood studio put it together.”

- Barton Henderson, 40 Under 40, CBA Alumni Association

That’s how you turn alumni loyalty into alumni culture, and alumni culture into revenue.