Take a personal brand kit designed for social media and scale it into a full broadcast identity, live from the NYSE floor, in under two weeks.

We'd originally designed JD's brand identity roughly two years earlier: the speech-bubble logo lockup, the cyan-and-black color palette, the square bug he still uses as his social avatar across every platform. He never wanted to change it. Neither did we.

When Launch Live Now's Taylor Craig and Daniel Mesko came to us, they had already built initial show graphics in Canva using our original style guide as the foundation. That was the validation. We took it from there.

We built the entire broadcast design system: solo host scenes, two-box and three-box guest layouts, article tear templates, tweet overlays, a scrolling stock ticker, animated logo bugs, wipe transitions with alpha channels, a breaking news red-slate override that swaps the entire color scheme on command, thumbnail templates the production team can spin up in two hours without calling us, and a simultaneous vertical stream design for Instagram Live, one of the first professional vertical broadcast formats of its kind.

We designed it all to work inside Canva so the production team could operate independently on a weekly basis. And we built jddurkin.com at the same time, launching the website on the same day the show went live.

A small agency's design work is now on financial television, airing from the same building as CNBC, Fox Business, and every other major network that broadcasts from the NYSE. Our graphics are on screen next to theirs. Our brand system is beaming into the same living rooms, the same trading desks, the same YouTube feeds. That is the kind of work we do. We do not wait for permission to compete at that level. We just show up and deliver it.

The JD Durkin Show is now the only independent show broadcasting from the floor of the New York Stock Exchange. Every week. Thursday mornings. Our brand. His voice.

• Full broadcast identity: 50+ assets across horizontal and vertical formats.

• Personal brand-to-broadcast pipeline: original style guide scaled into a complete show design system.

• Website: jddurkin.com designed, built, and launched same day as show premiere.

• Canva-native templates: self-serve weekly production with a 2-hour turnaround.

• Motion graphics: animated logo, wipe transitions, breaking news slates.

• Simultaneous vertical Instagram Live stream design.

• The only independent show on the NYSE floor.

"I took what you made me and I kicked the original style guide to these dudes and I was like, I don't see a whole lot that I ever want to change."— JD Durkin, Anchor, The JD Durkin Show / CBS / BBC

That's how you go from personal brand to the only independent broadcast on Wall Street, by building something nobody wanted to change and putting it on screen right next to the biggest names in financial media.