Laird's logo with an eagle and ribbon, stating 'Distillers since 1780'.

How Do You Make the Oldest Brand in the Room Feel Like the Most Relevant?

Laird's Website
Laird's Instagram

Brand Strategy

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Social Media

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Content Production

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Paid Media

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Website Management

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SEO

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E-Commerce

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AI / AEO

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Brand Strategy | Social Media | Content Production | Paid Media | Website Management | SEO | E-Commerce | AI / AEO |

Vintage-style logo with the words 'The Lititation' in elegant script font.

Laird & Company has been making American applejack since 1698. They hold Distilled Spirits Permit No. 1, issued in 1780. George Washington personally wrote to them for their recipe. By every historical measure, Laird is a founding American institution. By every digital measure, they were invisible. Social reach: 9,000 lifetime. Shopify: 211 monthly visitors. Online orders and revenue: zero.

Brand Strategy

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Social Media

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Content Production

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Paid Media

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Website Management

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SEO

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E-Commerce

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AI / AEO

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Brand Strategy | Social Media | Content Production | Paid Media | Website Management | SEO | E-Commerce | AI / AEO |

Text reading 'What We Did' in a decorative font on a black background.

The Play: Age reads like a museum placard. Collapse the distance between 1698 and now.

We produced over 300 pieces of original content and built a daily engine across TikTok, Instagram, Facebook, and YouTube Shorts. Every post served the same thesis: this isn’t a relic, this is the brand that started American spirits and it’s still here. Social reach went from 9,000 to 1.34 million in twelve months. We added 12,742 followers. Paid media totaled $1,420 across 10 campaigns with a best CPC of $0.09. Shopify visitors went from 211 to 8,843 at peak. Orders: zero to 337. Revenue: $0 to $33K.

We brought in OpenForge to build AI search visibility from scratch. Fifteen long-form pieces published in a single day, hitting a perfect 100/100 AI visibility score.

Results: Social reach: 9K to 1.34M (+14,789%). Shopify visitors: 211/mo to 8,843/mo (+4,091%). Orders: 0 to 337. Revenue: $0 to $33K. Paid media: $1,420 total, $0.09 best CPC. Content: 300+ pieces. AI visibility: 100/100. Followers: +12,742. Views/30 days: 244,600.

“Thank you for treating our business like your own.”

- Gerard Dunn, Laird & Company, America’s Oldest Distillery (est. 1780)

That’s how you sell history without becoming a history lesson, by making 1698 feel like right now.

Brand Strategy

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Social Media

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Content Production

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Paid Media

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Website Management

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SEO

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E-Commerce

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AI / AEO

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Brand Strategy | Social Media | Content Production | Paid Media | Website Management | SEO | E-Commerce | AI / AEO |

A cocktail drink in a coupe glass on a wooden bar, a bartender pouring liquor into a shot glass, and a piano keyboard in the background.
A collage of two women holding drinks, one with a mojito and the other with an old-fashioned cocktail, alongside wine glasses and barrels in the background.
Two scenes with people enjoying drinks. In the first scene, four people toast with glasses of whiskey or brandy in front of barrels at a distillery. In the second scene, a bartender pours a cocktail with whiskey bottles labeled Laird's on a tray.
A glass of whiskey on the rocks, a deck of playing cards on a dark wooden table, and a woman holding a drink in a cocktail glass with almonds and a gold spoon on a wooden tray.
A collage of four photos featuring bottles of liquor and people holding cocktails. The largest image shows a bottle of Laird's Old Apple Brandy with a glass of the beverage in front. The other images display people holding cocktails garnished with li
A man with gray hair wearing a dark suit and white shirt, standing behind a bar with bottles of alcohol. The bar has a warm, dim lighting ambiance. The text overlay says "Laird's Applejack, Laird & Company 1780."
Close-up of a Laird's Applejack label featuring a vintage-style eagle logo, red and black text, and info about the product's history and alcohol content.
Event poster for 'Carnival of Cocktails' on March 9, 2024, at the Seattle Center, featuring a bottle of Laird's Tenth Generation Apple Brandy.
Black and white historical photo of two men in vintage clothing and hats, collecting bottles of alcohol from a street, with a vintage car in the background. Text overlay about a company making apple products, cider, and applesauce.
Product label for Laird's Blended Applejack with descriptive text about the spirit, including a picture of a brown applejack bottle with a black cap, and a logo at the bottom featuring wings and an eagle.
Three people standing outside on a street during daytime, with buildings and parked cars in the background. They appear to be engaged in conversation, with one person wearing a cap and glasses, and the others in casual attire.
A man dressed as a pirate holding a glass of amber liquor in one hand and a bottle of Laird's apple brandy in the other, standing at a bar with bottles of alcohol in the background, decorated with patriotic bunting and a small Christmas tree.
Person slicing a lemon on a wooden cutting board.
A smiling bartender with a beard and mustache in a gray vest, white shirt, and red tie, standing behind a bar with liquor bottles in the background. The bar displays the text "LAIRD'S APPLEJACK LAIRD & COMPANY."
Woman with blonde hair smiling, sitting at a table with bottles in front, in front of red curtains and wooden paneling, promotional image for an article titled 'A Toast to Spirited Women' about women in cocktail culture.

See The Full Brand in Action:

Laird's Website
Laird's Instagram