America's oldest distillery had one of its best stories.

Almost nobody was hearing it.

Laird's Website

Laird's Instagram

Brand Strategy

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Social Media

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Content Production

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Paid Media

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Website Management

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SEO

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E-Commerce

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AI / AEO

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Laird & Company has been producing American applejack since 1698. They hold License No. 1, issued in 1780. George Washington personally wrote to them for their recipe. By every measure, Laird is a founding American institution — and yet, their digital presence had fallen far behind the scale of their history.

When Player/Coach came in, their social following sat under 9,000. The content wasn't connecting. The brand story — one of the most compelling in American spirits — wasn't being told with the clarity or consistency it deserved.

Brand Strategy

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Social Media

|

Content Production

|

Paid Media

|

Website Management

|

SEO

|

E-Commerce

|

AI / AEO

|

We built a content engine designed around the brand's most powerful asset: its story. We produced over 300 pieces of content — including multi-day filmed interviews with the Laird family — and grew their social following past 20,000. The content reached 218,000+ views and over 99,000 people.

We brought in Ting Ting Yan, a former Google AI strategist with machine learning experience, specifically to build platform intelligence and smarter audience targeting. We introduced AI-driven geo tracking and developed an ads flow built to scale. We manage Laird's website, write their SEO blog, and are actively expanding their footprint into e-commerce and answer engine optimization.

In October 2024, Laird was listed on the National Register of Historic Places. The 250th anniversary of George Washington's documented connection to the brand falls in 2026. The campaign opportunities are significant — and we're positioned to lead them.